70 years of Swiss Excellence
Best Customer Satisfaction 2024
Technology artisans

Valera, Swiss Hair Specialists since 1955. Quality from tradition.

At Valera, everything revolves around hair. Hairdryers and styling appliances
are our profession. We create appliances that meet the highest demands.

  • Free shipping over 130€

  • Built to last

  • Shipping across Europe

  • Swiss made

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LOVED BY HAIRSTYLIST

  • Joanna skrzypczak

  • Mike Karg

  • Lavinia DARAU

Joanna Skrzypczak is a cosmetologist and trichologist who offers personalized treatments for healthier, stronger hair in her Warsaw salon. To ensure top-level results, she relies on Valera REPAIR AI, with an innovative display and 5 preset options for any type of hair. With Valera, she delivers perfect styling and exceptional hair care in every session.

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Mike Karg is a haircutting expert and a leader in professional styling. With years of experience, he offers advanced training and precision tools to help hairdressers refine their techniques and achieve flawless results. Mike relies on the Valera REGENERA AI – a Swiss Made hairdryer that reflects his commitment to quality, innovation, and excellence. 

Its customizable settings, fast drying, and ergonomic design give him the precision and efficiency needed for flawless results and exceptional hair care. 

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Known for her refined approach to colour and styling, Lavinia Darau chooses theValera ColorCare 3Dstraightener for its advanced heat control and Swiss precision. With five adjustable temperatures and Pulse Frequency System technology, it protects every strand while enhancing shine – the perfect tool for colour-treated hair.

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AS SEEN ON SOCIAL

  • Treats your curls gently while the diffuser helps create your perfect look. 

    Diffuser mode REPAIR AI

  • Because healthy hair deserves a natural, flawless finish. 

    Soft care mode REPAIR AI 

  • Style your waves perfectly, tell your story effortlessly. 

    Waves mode REPAIR AI 

  • Get healthy, glossy hair that shines from root to tip. 

    Glossy mode REPAIR AI 

  • UNIQUE is made by unique people for unique people

“With the UNIQUE line, we want to make an evolutionary leap in the history of our company, creating a unique and direct relationship with the professional. For us at VALERA, every hairdresser represents a driving force to improve our products and the results of hair salon work.”

Flavio Soresina, CEO and founder of VALERA

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