Valera, 70 years of history, 70 years of innovation
Seventy years of experience are proof of a journey marked by passion and commitment.
We started out in a small workshop in 1955 and have grown to become an international company.
Our challenge will be to continue innovating without losing the values that have distinguished us since 1955.
Our history
OUR VALUES
OUR MISSION
OUR INNOVATION
Valera and the history of Switzerland's leading hair specialist is the story of the Soresina family, whose entrepreneurial journey began in 1955.
We in Switzerland love peace and quiet; we draw strength in the natural environment. We rely on our traditions and find ways to integrate them in our modern world. We take our time and look at things carefully. We create good things that last longer.
Healthy, shiny, beautiful hair as well as well-being, safety and sustainable development are the reference points of our universe. With expertise and passion, we dedicate ourselves to the development of our Valera hair care appliances, trusted by professional stylists and discerning users.
In the service of beauty and creative hairdressing, we create customized solutions that distinguish our Valera appliances as professional products.
Made in Switzerland. With passion
Like all VALERA products, UNIQUE was born in our large laboratory in Ligornetto, Switzerland, a concentration of technologies, instruments, minds, and hearts pursuing a common dream: to give excellence the form of a hair care device.
Hairdryers, straighteners, clippers, every UNIQUE product is the result of know-how that has been handed down and expanded for almost 70 years, from expert to expert.
We are sustainable in our actions
For us, sustainability is not a trend, but the natural continuation of our Swiss tradition of producing durable quality products in our own factory.
Our technological excellence is made to last
We have a cutting-edge team of technicians, engineers, product developers and designers who drive hair care technology one step further, every day.
The aim is to create products that are long-lasting, reliable, surprising, and intelligent, to meet the needs of professionals.
"We are specialists in hair care. We create only products dedicated to the world of hairstyling, not appliances in general."
Flavio Soresina, CEO VALERA