Valera, Swiss Hair Tools since 1955.

At Valera, everything revolves around hair. Hairdryers and styling appliances
are our profession. We create appliances that meet the highest demands.

  • Free shipping over 130€

  • Built to last

  • Shipping across Europe

  • Swiss made

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LOVED BY HAIRSTYLIST

  • Joanna skrzypczak

  • Claudio Lapenna

  • Mike Karg

Joanna Skrzypczak is a cosmetologist and trichologist who offers personalized treatments for healthier, stronger hair in her Warsaw salon. To ensure top-level results, she relies on Valera REPAIR AI, with an innovative display and 5 preset options for any type of hair. With Valera, she delivers perfect styling and exceptional hair care in every session.

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Claudio Lapenna is a technical trainer and colour specialist with a precise, client-focused approach to professional hairstyling.

Claudio relies on the Valera Repair AI – a Swiss Made hairdryer designed to support professional performance, care, and everyday salon efficiency. Its fast drying, balanced airflow, and ergonomic design give him the control and reliability needed to protect the hair fibre.

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Mike Karg is a haircutting expert and a leader in professional styling. With years of experience, he offers advanced training and precision tools to help hairdressers refine their techniques and achieve flawless results. Mike relies on the Valera REGENERA AI – a Swiss Made hairdryer that reflects his commitment to quality, innovation, and excellence. 

Its customizable settings, fast drying, and ergonomic design give him the precision and efficiency needed for flawless results and exceptional hair care. 

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AS SEEN ON SOCIAL

  • Treats your curls gently while the diffuser helps create your perfect look. 

    Diffuser mode REPAIR AI

  • Because healthy hair deserves a natural, flawless finish. 

    Soft care mode REPAIR AI 

  • Style your waves perfectly, tell your story effortlessly. 

    Waves mode REPAIR AI 

  • Get healthy, glossy hair that shines from root to tip. 

    Glossy mode REPAIR AI 

  • UNIQUE is made by unique people for unique people

“With the UNIQUE line, we want to make an evolutionary leap in the history of our company, creating a unique and direct relationship with the professional. For us at VALERA, every hairdresser represents a driving force to improve our products and the results of hair salon work.”

Flavio Soresina, CEO and founder of VALERA

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