UNIQUE is made by unique people for unique people.
“With the UNIQUE line, we want to make an evolutionary leap in the history of our company, creating a unique and direct relationship with the professional. For us at VALERA, every hairdresser represents a driving force to improve our products and the results of hair salon work.”
We are specialists, innovators, and dreamers.
"VALERA's design places great emphasis on durability, because the longer the product lasts, the more sustainable it is, but also on serviceability, so much so that every single component of our luminaires is serviceable."
We are sustainable in our actions
"At VALERA one breathes a great sense of dedication to work. I learnt my sense of responsibility from working here for 42 years."
Control is part of our DNA
"Quality control is a pillar at VALERA and is an essential step that helps us to always find new ways to improve the product. With testing, we control and create at the same time."
The Swiss Hair Specialists
At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.
Valera, Swiss Hair Specialists since 1955. Quality from tradition.
From idea to product
Professional, reliable, durable.
With our hair care appliances, we meet all requirements.
Precision at every step
Valera’s key concepts for a sustainable future
Valera has been recognized for the
innovative strength and excellent quality of its hairdryers produced in Switzerland.