Informativa sulla privacy

Privacy policy

on the processing of personal data obtained via the website

Pursuant to the Federal Data Protection Law (LPD), Regulation (EU) 2016/679 (GDPR) and Directive 2002/58/EC (eDirective), we hereby provide essential information about the processing of the personal data obtained during your experience on our website

The personal data provided – or otherwise acquired in compliance with current regulations and contractual requirements – in relation to, connected with and/or relevant to our assessment of your experience on our website, will be processed in accordance with the privacy regulations and confidentiality requirements applicable in your case.

Personal data: all information about an identified or identifiable person.

In particular, we will process the following personal data: browsing data (see the cookie policy for more information about the data obtained using cookies); data provided directly by the data subject (e.g. to access the private area, on the forms used to purchase our products and/or in the “Contact us” area).

Please note that, in the ordinary course of business, the IT systems used to administer this website gather certain personal data whose transmission is inherent to the use of Internet communication protocols. This category of data includes the IP addresses or domain names of the computers and devices used by data subjects, the URI/URL (Uniform Resource Identifier/Locator) addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numeric code indicating the status of the response given by the server (completed, error, etc.) and other parameters relating to the operating system and the IT environment of the data subject.

Data subjects: natural or legal persons whose data in subjected to processing (hereinafter also referred to as “you”).

Processing: any operation on personal data regardless of the means and procedures used including, in particular, the collection, retention, use, update, communication, filing or erasure of such data.

Communication: the process of making personal data available, for example by allowing access to it, or its transmission or publication.

The party that determines the purposes and means of processing your personal data is LIGO ELECTRIC SA, the Swiss company that owns the “Valera” brand, with registered office at via Ponte Laveggio 9, 6853 Ligornetto - Mendrisio (hereinafter also referred to as “Ligo Electric” or “Controller” or “Company” or “us”).

The Controller may be contacted at the following e-mail address:   





a) Activities strictly needed to ensure that the data subject can browse this website, and to check that it is functioning properly.



Overriding interest of the Controller | Legitimate interest of the Controller

The data will be retained until the end of the browsing session. Please see our cookie policy with regard to the data processed using technical cookies

b) Obtain anonymous statistics about the use of our website.


Please see our cookie policy

Please see our cookie policy

c) Respond to requests received via the “Contact us” form.

Overriding interest of the Controller | Execution of pre-contractual activities

The data will be processed for the time needed to give the response requested and, in all cases, for not more than 1 year from the request

d) Create a personal account and access the related private area of the website.

Overriding interest of the Controller | Execution of pre-contractual activities

The data will be processed until deletion of the personal account

e) Registration with the Valera membership program.

Consent of the data subject

The data will be processed until consent is revoked

f) Direct marketing by the Controller (newsletter).

Consent of the data subject

The data will be processed until consent is revoked

g) Profiled marketing: data subjects may receive commercial communications based on data collected via the website. For example: products for consumers, hair-care professionals or hotel use; social media targeting Consent of the data subject The data will be processed until consent is revoked

Processing will be carried out automatically and/or manually, using methods and tools that guarantee maximum security and confidentiality, by parties specifically trained in this regard. The personal data collected will be retained in a form that allows data subjects to be identified for a period of time that does not exceed achievement of the purposes for which such personal data was processed.

We may share personal data with employees and/or personnel authorized (and duly instructed) by the Controller, as well as with third parties that are contractually bound to the Controller, in order to meet our contractual obligations and achieve one or more of the above purposes of processing. Such third parties will process the data provided in their capacity as Processors or independent controllers. Specifically, we may share the personal data collected with the following categories of recipient: a) parties that provide services linked to the functioning of this website, the IT system of Ligo Electric and telecommunication networks (e.g. hosting provider, webmaster); b) parties that provide support and advice (e.g. Web & digital marketing agencies); c) competent authorities in compliance with legal requirements and/or instructions from public bodies, upon request; d) electronic payment service providers; e) couriers and forwarding agents.

The website is based in France (hosting) and, therefore, the personal data processed will be both retained in Switzerland and transmitted outside of the Swiss Confederation to a country that the Federal Council considers adequate for the communication of personal data (see Annex 1 OPDa

If personal data is communicated to third countries not included in Annex 1 OPDa, the transfer will comply with the provisions of the LPD and the OPDa and, in particular, on following basis:

  • presence of adequate guarantees, specifically contractual clauses, that ensure adequate protection abroad;
  • processing directly linked to the completion or execution of a contract when the data processed relates to the counterparty;
  • communication within the same legal entity or company, or between legal entities or companies under common management, on condition that both the issuer and the receiver comply with rules designed to guarantee an adequate level of data protection.



Pursuant to the LPD, you are recognized the following rights (incomplete list):

- obtain the rectification of inexact or obsolete personal data;

- be informed in writing, without charge, whether or not your personal data is subjected to processing;

- prevent the communication of sensitive personal data to third parties;

- obtain the portability of personal data or request its transfer to third parties;

- request the restriction or blocking of data processing, the prevention of the communication of personal data to third parties, or the rectification or erasure of personal data;

- request the ban of a specific type of processing of your personal data, or a specific type of communication of your personal data to third parties, or the deletion or erasure of certain personal data;

- if neither the accuracy or the inaccuracy of the personal data can be demonstrated, request the addition of a note indicating the objection;

- request that the rectification, erasure or blocking of, in particular, communications to third parties, as well as the note indicating the objection or ruling, be communicated to third parties or published;

- have the processing of your personal data declared unlawful;

- revoke any consent for processing given previously.

Pursuant to the GDPR, you are recognized the following rights:

- Obtain from the Controller confirmation about whether or not your personal data is being processed and, if so, obtain access to that personal data (Access);

- Obtain from the Controller the rectification of inexact personal data (Rectification);

- Obtain from the Controller the erasure or your personal data (Erasure);

- Obtain from the Controller the restriction of processing (Restriction);

- Receive your personal data from the Controller in a structured, commonly used, machine-readable format and obtain its transmission to another controller without hindrance from the controller to which the personal data was provided (Portability);

Object at any time, for reasons associated with your specific situation, to the processing of your personal data (Objection);

Revoke any consent for processing given previously.


Without prejudice to any other administrative or jurisdictional recourse, if you believe that the processing of your data infringes the LPD and/or the GDPR, you are entitled to lodge a complaint with the competent supervisory authority (for Switzerland: Federal Authority for Data Protection and Transparency; for the European Economic Area, see the website of the European Data Protection Board

You may exercise your rights pursuant to the LPD and the GDPR (to the extent applicable) by contacting the Controller at the address given above.

We do not sell the personal data processed by us.
The Controller reserves the right, at its sole discretion, to revise, update, add or remove any part of this privacy policy at any time. In the event of amendments, the date of change will be indicated.

Last updated: September 1, 2023 


Cookie policy      

This website uses cookies. We use them to customize its content and advertisements, provide social media functions and analyze traffic. We also share information on the use of our website with our social media, advertising and data analytics partners. Such details may be combined with other information provided by data subjects or collected during the use of their services.

This cookie policy is linked to the privacy policy that can be consulted on our website.

Cookies are small text files that websites visited by data subjects send to their browsing devices, which store them for transmission back on the next visit. Cookies for different purposes have different characteristics and may be used by the owner of the website visited, or by third parties. Please visit for more information about cookies. 

Full information about the cookies installed by this website is provided below, together with information about how to manage your preferences in their regard.

Current regulations allow us to store cookies on your browsing device if they are strictly necessary for the functioning of this website. We need your consent to install all other types of cookie and to process the personal data collected via their use. Please note that your consent, if given, applies to the following domain:    

Closing the banner (by clicking on the X positioned in the top-right corner) confirms the default settings and, therefore, the continuation of browsing without cookies or other tracking tools, with the exception of technical cookies.

On-line browsing by data subjects may be tracked using other technologies that are similar to cookies. Some examples are provided below.

Local storage
being technology used to optimize browsing without collecting data on user preferences (e.g. by storing a session code on login, so users do not have to input their username and password to each profile page when accessing private areas of the website).

Tracking pixel
“tracking code” or “monitoring code”, being an invisible code snippet issued by some systems for inclusion in others to track certain data relating to users, their browsing sessions or their opening of e-mails. Many different types of data can be tracked, such as date and time, geo-location and type of browsing device or, in the case of more complex tracking pixels, the value of purchase orders and other information considered useful by marketing departments.

being a program embedded in another program to broaden or extend its original functionality.  Social network plug-ins are very common, enabling users - for example - to follow a page or social profile with a click, approve web content with a click and share it on their own social profiles, etc. 

being a graphic interface between a program and its users, so they can interact with the program more easily. Social network widgets are among the most used, making it easy for users to open the network concerned in a new browsing window.

These services make it possible to interact with social networks, or other external platforms, directly from the pages of a website. The interactions and other information obtained from the website are subject to the privacy policies of the third parties that created the above technologies. Please visit the websites of the third-party administrators of the above technologies for detailed information, pursuant to art. 13 of the Data Protection Law (LPD), on the use of personal data processed following their application.

The party that determines the purposes and means of processing your personal data is LIGO ELECTRIC SA, a Swiss company with registered office at via Ponte Laveggio 9, 6853 Ligornetto - Mendrisio (hereinafter also referred to as “Ligo Electric” or “Controller” or “Company” or “us”).

The Controller may be contacted at the following e-mail address:

Remember that you can manage your cookie preferences via your browser.
If you do not know the type and version of the browser that you are using, click on “Help” in the top row of your browser window to access all necessary information. If you do know your browser, visit the page dedicated to the management of cookies.  For example, users can find information at the following links about how some of the more common browsers manage cookies.

Mozilla Firefox


Google Chrome

Internet Explorer/Microsoft Edge


Safari on iPhone, iPad, or iPod touch


The Controller reserves the right, at its sole discretion, to revise, update, add or delete any part of this policy at any time. In the event of amendments, the date of change will be indicated.

Last updated: September 1, 2023