Collection: Professional Hair Straighteners – Valera Swiss Made Precision

Each Valera straightener features adaptive heat control, smooth floating plates and ionic technology to reduce damage, enhance shine and ensure even styling from root to tip. Whether you have coloured, fine or thick hair, these professional hair straighteners adapt intelligently to your needs, providing consistent temperature and effortless glide for healthier, smoother results.

Flagship models such as the Colorcare 3D embody Valera’s commitment to innovation and care, protecting colour vibrancy and preserving the natural strength of every strand. Lightweight, ergonomic and beautifully engineered, each tool combines Swiss craftsmanship with cutting-edge design — ideal for salon professionals and beauty lovers alike.

Pair your straightener with Repair AI or Regenera AI dryers and the Profilo professional clipper to create a complete, intelligent styling system built around precision and protection.

Discover why Valera’s professional hair straighteners are trusted worldwide for performance that doesn’t compromise your hair’s health.