By professionals, for professionals only.
For professionals and demanding private users
The number one in hotel hairdryers

The Swiss Hair Specialists

At Valera, everything revolves around hair. Hairdryers and styling appliances are our profession. With expertise in professional hairdressing and a passion for quality, we create appliances that meet the highest demands.

Valera, Swiss Hair Specialists since 1955. Quality from tradition.


From idea to product

Professional, reliable, durable.
With our hair care appliances, we meet all requirements.


Focus on sustainability

When we design a new product, we keep the entire life cycle in mind and apply the current eco-design guidelines. Our many years of experience in the production of hair care appliances help us to find optimised solutions that meet all wishes.

Precision at every step

For Valera's proven Swiss quality, we take care of every little step in the assembly process of our appliances. We rely on the expertise and experience of our employees, many of whom have been with us for many years. Swiss quality is made with passion.

Put to the test

Our engineers take the utmost care in testing the optimal function and performance indicators of each model. By continuously running stress tests, we ensure the resilience in intensive professional use and the longevity of the components.

Valera’s key concepts for a sustainable future

  • Energy-saving performance  

    Energy-saving performance

    Our latest generation hairdryers
    deliver full power with less energy consumption, thanks to their digital motor and an optimised airflow.

  • Clean energy  

    Clean energy

    Our plant is powered by electricity from renewable sources, especially clean energy from Swiss hydroelectric power stations.

  • Long-life products  

    Long-life products

    We develop products that are built to last, with the highest quality components for heavy duty use.



Valera has been recognized for the
innovative strength and excellent quality of its hairdryers produced in Switzerland.