Swiss Power4ever Exential professional hairdryer

2400 W

The essence of 4ever technology

The brushless digital motor of this stylish and lightweight hairdryer has a lifespan of up to 10,000 hours. It produces a powerful airflow for fast drying and effective styling. A powerful ion generator ensures shiny hair.

Swiss Power4ever Exential professional hairdryer



The iconic hairdryer Swiss Power4ever in the eXential version: essential, elegant and lighter. For those who simply demand top performance from a hairdryer.  With a brushless digital motor and optimised airflow thanks to Smart Airflow Technology, the professional hairdryer for styling at home like in a hairdressing salon. The ENDURO Brushless BLDC motor guarantees an operating time of up to 10,000 hours (5 times longer than AC motors), is lighter and is environmentally friendly because it does not pollute the environment with carbon dust emissions. 


  • Brushless digital BLDC-ENDURO-X motor
  • Ion generator
  • SuperFlex cable 3 m with ROTOCORD
  • 6 air flow/temperature settings
  • COLD air button
  • Removable metallic filter
  • 2 professional concentrator nozzles (TOUCH ME cool nozzle 7,5 cm, standard nozzle 6 cm)
  • Curl Diffuser


  • 2400 W
  • Drying 50 % faster*
  • Adaptive air pressure stabilizer
  • Air flow: 85 m3/h
  • Ultra-silent: 69 dB(A)
  • Weight without cable 460 g

*Compared with hairdryers with DC motor, 25% faster than hairdryers with AC motor.


  • Digital motor

  • Sanify System

  • Smart Airflow

  • Backstop System

At the heart of the Swiss4ever professional hairdryer is its long-lasting, high-performance and particularly lightweight digital motor. It enables super-fast drying and professional styling. The motor life reaches up to 10,000 hours (5 times longer than AC motors).

Valera's SANIFY system has an antibacterial, air-improving effect for a safer, healthier ambience and a new sense of well-being when styling your hair.

Swiss4ever dries your hair faster than comparable hairdryers. The excellent drying performance is based on Valera's Smart Airflow Technology, which optimises the path of the airflow through the hairdryer.

Valera's exclusive Backstop System inside the hairdryer prevents hair from getting caught into the ventilation components and blocking the motor. A protected motor means a long life for your hairdryer.