Valera: A 70-Year Family Legacy
From Gustavo Soresina's dream to the reality of a leading global brand: Valera celebrates 70 years in the tradition of values that make the company unique.
1955
EVERY GREAT ENTERPRISE STARTS SMALL
Gustavo Soresina founds SOREL in a basement in Milan
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1955-2025
COMING SOON
Celebrating 70 Years of Excellence
Seventy years of passion and expertise have made us a symbol of high-quality hair styling. To celebrate this milestone, we have developed new tools that combine modern design and outstanding performance. Follow us online to discover and shape the future of Valera together with us.