Sales Manager – America
Location: CH-6853 Ligornetto, Switzerland (with frequent travel to the United States & Canada – up to 50%, occasionally travel to Central/South America)
Employment Type: Full-Time
Reports to:
- International Sales Director
- Vice-President of Business Development North America
About Us
LIGO Electric SA, headquartered in Switzerland, is the parent company of VALERA, a leading brand in professional haircare appliances, proudly producing in Switzerland since 1955. To expand our presence in the U.S. market, we have established VALERA USA Corp., our North American subsidiary dedicated to bringing Swiss quality and innovation to beauty professionals and retailers across the continent.
Position Overview
We are seeking a talented, dynamic and results-driven Sales Manager to spearhead our North American growth strategy. This role will be employed by our Swiss headquarters but fully dedicated to driving the development and success of our U.S. and Canadian operations, primarily through our start-up subsidiary VALERA USA Corp.
The position requires frequent and extended travel across North America (mainly the U.S.), up to 50% of the time, including multi-week stays to build strong distributor and reseller relationships and lead educational activities.
Key Responsibilities
- Business Development & Sales Growth
- Drive acquisition and growth with distributors and resellers across the U.S. and Canada.
- Build and expand a strong distribution and customer network to meet and exceed sales targets.
- Identify and pursue strategic opportunities to enter new markets and product categories.
- Relationship Management
- Develop and maintain strong, long-term relationships with distributors, resellers, and key accounts.
- Actively promote the VALERA brand in North America, ensuring visibility and brand positioning.
- Education & Marketing
- Educate distributor field sales teams and retail staff, organizing and conducting masterclasses and product training.
- Plan and execute marketing activities in collaboration with distributors.
- Represent VALERA at national and regional trade shows and industry events.
- Reporting & Coordination
- Provide regular updates to Swiss HQ on sales performance, market trends, and new opportunities.
- Collaborate closely with HQ to ensure alignment with global strategies and objectives.
- Central/South America
- As second priority, develop a network of distributors in Central/South America
Qualifications & Skills
- Proven hunter mentality with a track record of driving sales growth and closing deals.
- Solid knowledge of the North American market
- 3+ years of experience in sales, ideally managing distributors in the professional beauty industry or related sectors.
- Strong knowledge of industry and retail dynamics.
- Willingness to travel extensively (up to 50%) across North America, with the ability to stay for extended periods.
- Comfortable working independently for long periods, with periodic support from management.
- Excellent organizational, planning, and time management skills.
- Proficiency in English (C2 level or native); additional languages such as Spanish are a strong advantage.
- Strong digital skills (Microsoft Office Suite); experience with HubSpot CRM is a plus.
- Knowledge and practical use of AI tools (e.g., for sales analytics, customer engagement, and content generation) to enhance productivity and efficiency.
- U.S. residency or valid work permit is an advantage, but the company will sponsor the necessary visa process.
What We Offer
- Employment with Swiss HQ, representing a premium global brand in the U.S. market.
- Opportunity to shape and grow the presence of an established European brand in a strategic market.
- Comprehensive support for visa, work authorization, and travel arrangements.
- Competitive compensation package and benefits.
Please send your application to career@valera.com