Swiss Made Hair tools by Valera – Intelligent, Personal, Professional

Swiss made hair tools by Valera combine precision engineering, elegant design and intelligent technology to deliver salon-level performance in every home. For more than seventy years, Valera has represented Swiss made quality in the world of professional hair care — trusted by stylists, hotels and individuals who expect nothing less than excellence.

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34 products

Each Valera hair dryer is built to adapt to you. From the groundbreaking Repair AI with its Personalised Hair Intelligence System to the high-performance Regenera AI every model is designed to protect your hair’s natural beauty while enhancing your personal style.

Unlike ordinary dryers, these Swiss made hair tools offer intelligent airflow and heat control that respond to your hair type, ensuring faster drying, less damage and more shine. Crafted in Switzerland with sustainability in mind, every detail reflects Valera’s philosophy: technology that listens, not imposes.

Experience the difference of Swiss made hair tools created for those who see styling as self-expression — precise, elegant and deeply personal.

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