Swiss Quality


At VALERA, we talk about quality with a capital 'Q'. As such, the concept of "total quality" is constantly and uncompromisingly applied to all business sectors. In 1995 we achieved ISO 9001 certification, which was renewed in 2014 according to the latest ISO 9001:2008 standard. It is an incentive for us to keep up our continuous improvements in quality and service.

Our products are developed according to the latest European standards and so they all bear the European "CE" symbol. Special attention is given to the safety of the appliances (in accordance with standards IEC / EN 60335-1 and IEC / EN 60335-2-23) and the guidelines on radio frequency interference and electromagnetic compatibility (EMC).

All VALERA hairdryers are certified by internationally recognized institutions according to the most stringent safety standards and bear a variety of symbols including VDE, ELECTROSUISSE and NEMKO.