Swiss Hair Specialists


VALERA focuses exclusively on haircare. Accordingly, we are absolute specialists in this area and have an extent of know-how that non-specialist manufacturers of small electrical appliances can not have.

VALERA's expertise is based on the experience gained with following groups of final users:

  • Professional stylists and hairdressers industry
  • The most demanding private users
  • The hotel industry

In all those markets VALERA stands for Swiss quality, reliability and professionalism with following dedicated product lines:

VALERA SALON EXCLUSIVE: For hair professionals only

By professionals, for professionals only: Valera Salon Exclusive, the new line of styling appliances designed to meet the requirements of the most demanding hair professionals and available exclusively through selected distribution to hairdressing salons.

VALERA CLASSIC 1955: For barber shops

The original metallic hairdryer for salons, as in the good old days. The Classic 1955 combines the style and charm of yesteryear with the professional standards of hair stylists of today.

VALERA PROFESSIONAL: For hair stylists and the most demanding users

VALERA's expertise has always been based on a close collaboration with the professional hairdressing industry. We work together with renowned hair stylists in our product development. VALERA attends the most important trade fairs and events, and is one of the best selling brands in the hairdressing sector. Every day, thousands of hair stylists around the world trust in the technological superiority of VALERA professional appliances to style and maintain their customers' hair. VALERA designs professional haircare appliances to the highest standards of quality and reliability. They make hairstylists' daily work easier and guarantee a respectful approach to the natural beauty of people's hair. For creativity with precision, for styling with respect.

VALERA SWISS HAIR SPECIALISTS: Haircare appliances for private use

VALERA's expertise in the professional hairdressing sector and our close cooperation with hairstylists also brings advantages to the domestic sector of haircare appliances. VALERA applies this haircare and styling expertise to a wide range of products for home users: It includes hairdryers and straighteners, curling irons and various styling tools, hair clippers and trimmers, curlers and hot air stylers.

VALERA HOSPITALITY: Hairdryers for hotel use

From day one, VALERA was always active in the hotel hairdryer business and has gained an excellent level of expertise over the years when it comes to hospitality requirements. We understand the special requirements hotels have in providing hairdryers. On this basis VALERA keeps developing new models of the highest quality, offering the customer comfort and reliability. The sales results confirm our commitment. The best hotels in the world have chosen VALERA hairdryers: Kempinski, Marriott, Swissotel, Intercontinental, Radisson, Peninsula, Hilton, Renaissance, Möwenpick, Jolly, Taj Mahal, Sheraton, Novotel, Holiday Inn, etc. Every year more than 150,000 hotel rooms around the world are equipped with a VALERA hairdryer – VALERA is the Number 1 in hotel hairdryers. Hand dryers and magnifying mirrors complement our range of products to suit hotels.