NEWS - 29 August 2019


Special Accolades for VALERA


VALERA is „Best Brand of the Year 2019“ within the hairdryer product category

The title is one of the highest awarded by the PLUS X AWARD jury. It is only awarded once a year to the brand that has received the most awards in its product category.

VALERA thus joins the illustrious league of globally known brands in the consumer goods industry, which have already won this title in other product categories.

The award recognizes the innovative strength and excellent quality of the hairdryers produced in Switzerland.

The hairdryer ePower2020 is „Best Product of the Year 2019“

VALERA's new hairdryer, which combines professional styling performance with environmental sustainability, has already won the PLUS X AWARD in three categories: High Quality, Design and Ease of Use.

On top of that, ePower2020 now gained the title "Best Product of the Year 2019".

This special award is given only once in each product category, to the best of the best products, namely the one that has been awarded in the most categories.

We are proud that our modern vision of sustainable performance has impressed the experts at the world's largest innovation award for technology, sports and lifestyle.

ePower2020 is the perfect hairdryer for demanding hairstylists and private users who wish to use an environmentally friendly appliance while saving on energy costs without sacrificing drying performance or styling results.

Compared to a standard 2000 Watt hairdryer, it consumes 25 percent less energy. The digital brushless motor does not emit carbon dust and guarantees an extremely long service life (up to 10,000 hours).

On the performance side, ePower2020 scores in this comparison with 29 percent more airflow and a 26 percent higher drying rate.

Highest quality and environmental sustainability are the success factors that distinguish VALERA, the Swiss Hair Specialists since 1955.