NEWS - 11 October 2019


Awakens emotions: warm colour meets cool metal


With its Swiss elegance, VALERA excels in combining traditional values and classic design with today's technical standards. A beautiful example of this is its series of SWISS METAL MASTER metal hairdryers – salon tools for hairdressers and attractive appliances for individuals who like to surround themselves with gorgeous vintage style.

VALERA now brings in a splash of colour, with a new model to complement this popular series. The handle of the Swiss Metal Master Light EMOTION is wrapped in a matt terracotta finish – a warm colour that blends perfectly with the cool elegance of the chrome-plated premium steel.

The popular features of this vintage hairdryer include:

  • Powerful air flow with negative ions, which protect the hair from drying out
  • Narrow blow dryer nozzle for precision styling
  • Diffuser attachment to gently dry curls
  • 3-metre long cable with VALERA's patented ROTOCORD element to prevent tangles

As with all VALERA metal hairdryers, it comes with a cloth bag for stylish and protective storage. Even though the Swiss Metal Master Light Emotion is far too beautiful to hide!

Swiss Metal Master Light Emotion – charming design, cutting edge technology. By VALERA, Swiss hair specialists since 1955.