The extreme evolution of professional cutting
Discover the new Rotocord by Valera!
Valera awarded best professional hairdryer brand in Germany
The joy of styling
Always on trend in colour and style
Time to crimp
Let's go, power on, get styling
The lifelong hairdryer, redesigned
Fast, quiet, light – feel-good hairstyling
Durable, professional, versatile
Awakens emotions: warm colour meets cool metal
Special Accolades for VALERA
The new cosmetics mirror with automatic LED lighting − really smart!
Dry smart, save energy
The brightly coloured fashion statement
The new safety concept
Rollers at the ready!
Hairstyling with ease
Precision beard trimming
Compact Power Package
The professional hairdryer - now even more affordable
The hairdryer for barber shops
New show-pieces in the VALERA Hospitality range
Plus X Award for Swiss Power4ever
The relaxing way to style your hair
The lifelong hairdryer
No. 1 in Power & Silence
On the same wavelength as the stars
Give your hair a boost!
Drying a baby's fine hair: with Swiss Bébé in a gentle and safe way.
Up to 50% noise reduction
The first styling nozzle you can touch
Testurteil „Gut“ für das Trimmer-Komplettset SYSTEMA von Valera
Testurteil „Gut“ für den professionellen Haartrockner Swiss Nano 9200 Ionic Tourmaline RC von Valera
Swiss design and highest standards of perfection with the new professional hair-clipper set from Valera
It makes your hair even straighter
X-Brush Thermoceramic: professional hot air styling brush, with solid ceramic coating and hand-finished beech wood handle.
Professional haircare. Even on the road.
Valera launches the new line of exclusive haircare with edelweiss extracts. Pure nature, Swiss competence and highly professional.
X-Carbon: the professional hand-finished carbon fibre comb.
The clamp-free conical curling iron, for freestyle curls.
2400 Watts - The power of a supersilent hairdryer.
6-wave professional hair crimper. For perfectly crimped wavy hair.
The first professional hair straightener with the innovative Brush & Shine natural bristle system: “a single stroke brushes hair and leaves it smooth and shiny”
Hi-Technology in “new classic” design
The world’s first hair dryer with intelligent automatic voltage recognition.
Absolute precision for the perfect haircut
3 tools in 1. XStyle unleashes the stylist in every one of us.
State-of-the-art Swiss technology, putting hands in the spotlight.
We have produced a small masterpiece.
Press Release February 2008
A new line of eco-friendly hairdryers