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Swiss Power4ever eQ is a professional hairdryer with top values in terms of performance and endurance. With a brushless digital motor and optimised airflow thanks to Smart Airflow Technology, the professional hairdryer for styling at home like in a hairdressing salon. The ENDURO Brushless BLDC motor guarantees an operating time of up to 10,000 hours (5 times longer than AC motors), is lighter and is environmentally friendly because it does not pollute the environment with carbon dust emissions.