Inventive genius

Swiss Quality

Inventive genius

A little country like Switzerland, poor in natural resources and fertile agricultural land, has to find new means to economic prosperity. The Swiss have therefore developed traditional skills and, thanks to inventive genius, a willingness to take risks, reliability and love of detail, they have achieved outstanding results, always striving to be better than the foreign competition. The survival of Swiss companies has been, and still is, solely dependent on constant innovation. The ideas, courage and risk-taking of Swiss entrepreneurs, founded on a sound education system, are the components of their success. Swiss businesses invest much more in research and development than other world economies.
A convincing, traditional example for the superiority of Swiss inventive genius is the success of the chocolate industry. How could the Swiss become famous for chocolate when it is so expensive to import the ingredients of cocoa and sugar? Through absolute commitment to quality and innovative genius! The Swiss took one of their few raw materials (milk) and, in 1875, they produced a milk chocolate which spread beyond the borders of this tiny alpine country and conquered the world; a Swiss original which has yet to be surpassed. Hazelnut and filled chocolates are also Swiss inventions.