NEWS - 31 October 2007

VALERA, a leadership in the luxury market

Press Release October 2007

VALERA, a leadership in the luxury market

VALERA, a Swiss producer of hairdryers, confirms its leadership in the luxury hospitality market.

The prestigious financial magazine "Bilanz" releases every year the list of the best city and wellness hotels in Switzerland and in the world.

The Hotel Le Montreux Palace in Montreux has been designed the best Swiss city hotel; for the bathroom's interior design it has been chosen the VALERA hairdryers "Compact Super Plus" line with a classic and elegant design. More refined, trendy and with high professional performance is the hairdryers "Action Super Plus" line in the black-chromium-plated version selected by the best Swiss wellness hotel like Gstaad Palace in Gstaad, the Tshuggen Grand Hotel in Arosa and by the Kempiski Grand Hotel des Bains in St. Moritz.

VALERA confirms its steady commitment in the development of new hairdryers which forestall and satisfy the many requests coming from its customers worldwide.