NEWS - 17 October 2010

Swiss Metal Master

Hi-Technology in “new classic” design

Swiss Metal Master

Valera’s 55-year history has resulted in the creation of Swiss MetalMaster, the professional hairdryer which has stepped back in time for a particularly charming vintage feel.

Valera has combined this retro style with modern technology, to offer the stylist an elegant tool capable of enhancing his creativity.

Swiss Ergonomic Design and Premium chrome-plated steel: the powerful yet light Swiss Metal Master is the professional hairdryer of choice.

Powerful yet silent and gentle on the hair, it also features ColourCare technology, designed especially for coloured hair, and the Tourmaline Technology system, which increases ionising power by 50%.

The six temperature and airflow combinations, cooling button, SECURITY wave-shaped heating element, 3-metre superFlex cord, ultra-narrow nozzle and removable metal filter all make Swiss Metal Master a tool which combines safety with performance.

The diffuser - for curly hair and volumised styles - is included.

Swiss Metal Master comes in an elegant fabric pouch, because even this kind of power should be stored with care.

It is available in 2 versions:

  • Swiss Metal Master 2000
    with a LONG-LIFE AC Universal Motor, supplied with a 5-year motor guarantee and 2000 hours of operation;
  • Swiss Metal Master 2000 "Light"
    with a LONG-LIFE DC-PRO Motor super light motor.

Valera has been caring hair since 1955, fully utilising its experience as a market leader.