NEWS - 27 May 2015

BEST PRODUCT OF THE YEAR

Plus X Award for Swiss Power4ever

BEST PRODUCT OF THE YEAR

The top of the range professional hairdryer from VALERA, the Swiss Power4ever, gained the world's largest innovation award for technology, sports and lifestyle, the "Plus X Award". The Swiss Power4ever won three categories straight out: High Quality, Design and Ease of Use. The Plus X Award expert panel of judges also awarded the hairdryer the title of “2015/2016 Best Product of the Year”.

For 12 years, the Plus X Award has honoured the most innovative brands and communicated technological progress, starting from 2015 under the slogan "Innovation for today & tomorrow”. VALERA is proud to have its name added to the list of well-known brands that already received this accolade.  

VALERA quite rightly calls the Swiss Power4ever a "hairdryer for life" with the "performance of the next generation". Thanks to its brushless BLDC motor and exclusive Smart Airflow Technology, Swiss Power4ever is extremely powerful (dries up to 50% faster) and exceptionally durable, yet ultra quiet. As well as these quality features, the panel of judges were impressed with its elegant design and extreme ease of use: ergonomics plus exclusive accessories like ROTOCORD (swivel cord for maximum freedom of movement) and TOUCH ME (styling nozzle stays cool during blow-drying).